Everlasting (Helichrysum × Selago)

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Everlasting, scientifically known as Helichrysum × selago, is a medicinal herb prized for its adaptogenic properties and unique therapeutic benefits. This flowering plant, native to South Africa, is renowned for its ability to support the body's natural resilience to stress and environmental challenges, making it a valuable adaptogen in traditional and modern wellness practices. Historically, it has been used in African cultures to treat ailments such as respiratory infections, skin conditions, and digestive issues, with its dried flowers often brewed into teas or applied topically. In modern wellness, Everlasting is utilized in aromatherapy, skincare, and herbal supplements due to its high concentration of anti-inflammatory and antioxidant compounds, including flavonoids and sesquiterpene lactones. Its distinctive golden hue and long-lasting dried appearance, which gives it its common name, make it both visually appealing and a symbol of endurance in traditional herbal medicine.

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