Golden Everlasting (Helichrysum Subglomeratum)

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Golden everlasting, scientifically known as Helichrysum subglomeratum, is a medicinal herb native to South Africa, prized for its adaptogenic properties and vibrant, long-lasting golden-yellow flowers. This plant is traditionally used in African herbal medicine to support respiratory health, reduce inflammation, and promote skin healing due to its high concentration of bioactive compounds like flavonoids and terpenes. Historically, it has been employed by indigenous communities to treat ailments such as coughs, skin infections, and digestive issues, often prepared as a tea or infused oil. In modern wellness practices, Golden everlasting is incorporated into aromatherapy, skincare products, and herbal supplements for its calming and antioxidant effects. Its unique ability to retain color even when dried, along with its historical significance in traditional healing, makes it a valuable and enduring botanical in both cultural and contemporary health contexts.

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