Golden Everlasting (Helichrysum Serotinum Subsp. Serotinum)

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Golden everlasting, scientifically known as Helichrysum serotinum subsp. serotinum, is a medicinal herb native to South Africa, valued for its adaptogenic properties and therapeutic potential. It is traditionally used in African cultures to treat respiratory conditions, skin ailments, and as a digestive aid due to its anti-inflammatory and antimicrobial effects. The plant contains unique compounds like sesquiterpene lactones, which contribute to its potent antioxidant and anti-cancer properties, making it a rare and valuable botanical in both traditional and modern wellness practices. Today, it is increasingly used in herbal formulations for stress relief, immune support, and as a natural remedy for allergies and inflammatory disorders. Its distinctive honey-like scent and long-lasting dried flowers also make it a popular spice and ornamental plant in culinary and aromatic applications.

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